Hawk Incentives in "game-changing innovation"

Hawk Incentives in “game-changing innovation”

Hawk Incentives, a Blackhawk Network business that provides rewards and incentive solutions, has unveiled a new open-loop Mastercard prepaid card that can be added to major mobile wallets, writes Paybefore (Banking Technology‘s sister publication).

Blackhawk’s Digital Pass technology underpins the mobile wallet-enabled cards, which are exclusively available to Hawk Incentives customers, the company says. Digital Pass also enables marketers to connect loyalty programmes, gift cards and other offers to mobile wallets.

“The ability to connect your incentive or promotional reward to a wallet is a game-changing innovation,” says Theresa McEndree, vice-president of marketing, Hawk Incentives.

“With our Digital Pass technology, we enable our clients to extend brand engagement with their mobile-minded consumers. Additionally, our virtual Mastercard combines great options in a single reward: recipients can pick an online or physical reward and can store, manage and make payments with the reward using their mobile wallet. This flexibility helps our partners to deliver the right rewards to the right recipients.”