Augmented reality payments app launched by Visa Europe, Blippar and House of Holland

Augmented reality payments app launched by Visa Europe, Blippar and House of Holland

Visa Europe and its innovation hub, Visa Europe Collab, have teamed up with visual discovery and augmented reality app Blippar to bring augmented reality to payments.

The new e-commerce solution, unveiled at a recent fashion show in London, enables designer garments to be instantly purchased straight off the backs of models.

The pilot fashion brand for this project is House of Holland. The technology is now being tested in a proof-of-concept launch, in a live retail environment – House of Holland’s menswear launch.

Visa Europe and Blippar plan to make the technology available to other retailers on a wider scale later in the year.

“Augmented reality can and will transform the retail journey,” states Visa Europe Collab.

Here is how it’s done. “By intelligently integrating online and offline (in-store) shopping experiences, the advanced augmented reality technology not only recognises an item of interest but allows the user to complete a transaction right then and there,” explain the product creators.

“Users simply hold up their mobile device at the item, tap the screen, and the app will identify the item and offer the user the chance to purchase it through their pre-registered prepaid, debit or credit card.”

Visa Europe Collab co-founder Hendrik Kleinsmiede envisions: “Imagine a future where you can point your phone at a friend’s new outfit with their permission, only for the app to recognise and source that outfit in your size, and give you the option of having it sent straight to your home.

“This latest proof-of-concept shows once again how it is possible to bring mainstream fashion and retail together with innovative payment solutions. We hope this virtual shift in traditional shopping behaviour is something you’ll see on the high street very soon.”

  • Dan C 13 June, 2016 at 1732

    Put Dan Wagner to lead this venture. He’ll rock it.

    • Tanya Andreasyan 13 June, 2016 at 1802

      As much as he rocked at Powa Technologies? ))

  • mike b 17 June, 2016 at 1721

    What exactly did Visa Collab bring to this table?? errr none!

    This is an AR app to purchase something with card on file.

    Great work Visa Collab – keep up the lack of innovation.

    • Tanya Andreasyan 17 June, 2016 at 1728

      Acted as a facilitator? Helped to coordinate the project? Provided some funky post-in notes and people in hipster clothing?

  • Dave h 20 June, 2016 at 2257

    Good to see Huss being led up the garden path with collab. In the land of the blind the one eyed man is king!!!

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