Nordea Liv and Spiff launch new mobile savings app

Nordea Liv and Spiff launch new mobile savings app

Nordea Liv, a life insurance arm of Nordea, has worked with Norwegian fintech start-up Spiff to create a new app that will motivate customers to save money to reach goals.

Whether it is for a trip with friends, a new house, or a pension, the app will help set aside some money at regular intervals that can be invested appropriately. Users will also be able to choose if they want to share goals and savings information with their family or friends, to help them stick to their commitments.

“Spiff offers us a new approach to saving that is easy, fun and social. It is more important than ever to save, especially now that individuals are made responsible for their own pensions,” says Randi Marjamaa, CEO of Nordea Liv.

“Our aim is to lower the bar and make it easier for everybody to save,” comments Carl-Nicolai Wessmann, founder and CEO of Spiff.

By Soumik Roy, editorial contributor to Banking Technology

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