IBM powers Santander's super service strategy

IBM powers Santander’s super service strategy

IBM’s MobileFirst for iOS apps will be used by Santander as the bank looks to revamp its digital banking services and help its employees work better.

The custom-built, native apps made for iOS will be rolled out across more than 11,000 iOS devices, and will be used by Santander’s commercial network employees, including those supporting corporate, SME, private and retail banking.

Gareth Mackown, European mobile and apple leader, IBM, says: “Through our partnership with Apple, we’re putting innovative, data-driven mobile solutions in the hands of Santander’s employees to empower them with information that transforms the way they approach customer service.”

Using the iPhone, Santander employees can expect to have “immediate” access to up-to-date information on products, services and clients. The iOS apps will be “specifically tailored” for employees working in Santander’s central offices and the banking network. The first set of apps planned to be deployed include:

  • Achievement overview: helps branch office managers and territory supervisors monitor achievement indicators to navigate through different financial objectives and performance metrics on products, clients or geographical areas;
  • Easy risk: gives operators mobile access to metrics for capital requirements and risk management.

The apps will be integrated with Santander’s enterprise systems to provide real-time data. The first set of apps are planned for release in April, and new unspecified apps will continue being developed during the next two years.