Retail transactions promise to become more vocal and mobile in 2017

Retail transactions promise to become more vocal and mobile in 2017

Retail transactions promise to become more vocal and mobile in 2017, according to a new UK survey report.

Even so, the mainstreaming of chatbots and other new tools appears a while off, given the relatively low level of awareness enjoyed by those innovative technologies, writes Paybefore (Banking Technology‘s sister publication).

When it comes to expectations for digital technology in 2017, about 44% of respondents crave improvements to the products and tools they already use, while 35% desire more responsive customer service and better information about their digital tools, with nearly 31% seeking more innovative experiences. That’s according to a report from London-based digital agency Code Computerlove.

Nearly 15% of UK consumers said they are interested this year in employing “screen-less or simple ordering using products like Amazon Dash buttons”, the report says. In its survey of 1,000 adult consumers, 59% of respondents had not heard of such technologies and only 2.1% had actually tried it.

A less severe split came from technology such as Apple Siri and Amazon Echo that enables consumers to shop via voice commands. Nearly 25% of respondents said they are interested in using those tools in 2017, with 26% reporting they had not yet heard of such technology, and 13.4% saying they had already used it.

The survey report also found that 32.1% of respondents are interested in using their mobile devices to pay for goods and services this year. Only 11% had not heard of doing that, and 16.8% had already done so.

Meanwhile, 14.4% of respondents are interested in using chat bots or emojis to order goods. Nearly 59% of respondents have yet to hear of this technology – which is being embraced by the likes of PayPal – and only 2.4% have tried it.

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