ant financialHelloPay Group, which runs the HelloPay payment platform and online shopping and selling site Lazada, has merged with China’s Ant Financial.

Ant Financial, part of Jack Ma’s Alibaba Group, runs Alipay and so HelloPay has now been rebranded as Alipay Singapore, Alipay Malaysia, Alipay Indonesia and Alipay Philippines in its respective markets.

Douglas Feagin, SVP of Ant Financial, says there will be “no impact to HelloPay’s users and payment partners”.

The rebranded HelloPay will continue to provide payment services on the Lazada platform across South East Asia. The firm says all of its features and services remain unchanged and the rebranded HelloPay will remain separate from the Alipay app.

In a separate development, Ant Financial appears to have beaten back a surprise challenge by Euronet Worldwide to acquire MoneyGram.

After raising its offer for the money transfer giant by more than one-third, to $1.2 billion, Ant Financial’s bid has earned the approval of MoneyGram’s board of directors.

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