The Market Gravity team

The Market Gravity team

Deloitte has acquired design consultancy firm Market Gravity as it looks for a lift and the chance to moisten its creative juices.

Founded in 2009 and headquartered in London with teams in New York, Edinburgh and Toronto, Market Gravity works across multiple sectors including financial services, retail, energy, telecoms and automotive. It recently helped UK-based Clydesdale Bank and Yorkshire Bank – which together form CYBG – to launch its banking innovation lab in London.

Market Gravity’s team which combines consultants, designers, marketers, insight specialists and entrepreneurs will become part of Deloitte’s consulting business. Its two founding partners, Gideon Hyde and Peter Sayburn, will also become Deloitte partners and continue to lead the team operating under the Market Gravity brand.

Rich Hurley, technology consulting partner at Deloitte, says: “Having already collaborated on a number of projects in the past, Deloitte and Market Gravity have a proven ability to work together. The team at Market Gravity have a unique combination of insight, commercial and design skills that give clients confidence to take a big idea and launch it to market – much quicker than previously possible.”

Deloitte acquired all of the shares of Market Gravity and its subsidiaries, namely Market Gravity Proposition Design Canada, Market Gravity PTE Ltd and Market Gravity Hong Kong.

Market Gravity will continue to operate in the UK, US and Canada, as part of Deloitte’s network of member firms in those countries.