Nordnet welcomes "digital employee", AI Amelia

Nordnet welcomes “digital employee”, AI Amelia

Nordnet, a digital bank in the Nordics, will have a “new digital employee” as of this autumn – IPSoft’s Amelia artificial intelligence (AI) platform.

Amelia will “enable Nordnet to scale customer interactions”, according to IPSoft. The solution will be available across Nordnet’s operations in Sweden, Norway, Denmark and Finland. Nordnet provides savings, investment and lending products and services.

Peter Dahlgren, CEO of Nordnet, says it is “natural” for the bank to supplement its existing customer service team with AI. “Amelia is a pioneering result of cognitive research and the world’s most developed system for AI,” he adds.

To begin with, Amelia will support new customers through the onboarding process – available 24×7, according to IPSoft, “leveraging its capabilities to learn quickly, manage complex dialogues, and respond to analytical triggers in real-time”.

New York-based IPSoft says Amelia has already been adopted by “more than 50 of the world’s leading brands”. Its roles vary from customer service and advisor support to IT services desk and procurement. Last year, Amelia was deployed at another Nordic bank, SEB, becoming the first non-English language deployment of IPsoft’s AI platform.


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