Mobile contactless transactions in the UK topped £370 million ($476 million) in the first six months of 2017, a whopping 336% year-on-year increase, according to the latest transaction data from payments processor Worldpay.

Banking Technology‘s sister publication Paybefore reports that although the use of mobile devices to make in-store payments has been growing steadily since the UK launch of Apple Pay in 2015, Worldpay says it’s really in the past 12 months that the technology has begun to take off beyond “early adopters”. The launch of Android Pay in 2016 and Samsung Pay earlier this year has helped boost takeup.

“Mobile spending has shaken off the novelty tag, and is breaking its own spending records virtually every month,” says James Frost, UK CMO, Worldpay. “Granted there’s still some way to go before we start cutting up our cards and chucking away our wallets, but it’s easy to see why everyone from start-ups to tech giants is eager to have a stake in the technology.”

Monthly spending on mobile devices has risen by 57% in the past six months to £74 million ($95.2 million), while mobile’s share overall in-store transactions has risen from 1.18% at the end of 2016 to 2.04% in June 2017.

Spending on all forms of contactless systems now accounts for 38% of all noncash transactions in the UK. Total contactless spend in 2017 reached £9 billion ($11.6 billion) up to June, compared with £10 billion ($12.8 billion) throughout the whole of 2016.

Supermarkets and grocery stores continue to dominate the mobile tap-and-pay market, accounting for 55% of total spend so far in 2017. Londoners still spend the most on their mobiles, but the proportion of transactions concentrated around the capital has dropped from 32% at the end of 2016, to 28% in 2017, as adoption becomes more widespread across the UK.

Earlier this month, Worldpay announced that it has agreed to a $10.4 billion merger with Vantiv. The combined company will operate under the name Worldpay.

Image source: Worldpay

Image source: Worldpay

Banking Technology Awards 2017 are now open for entry!

Know any innovative products, inspirational projects, skilled teams or visionary leaders that deserve a special recognition this year? Nominate them for a Banking Technology Award!

Deadline for submitting the nominations is 25 August 2017.

Banking Tech Awards 2017