Collinson Group expands to US via M&A

Collinson Group expands to US via M&A

Another day, another acquisition – this time with a focus on card-linked offers. London-based Collinson Group is purchasing “a number of assets” from Boston-based Linkable Networks, including Linkable’s card-linked offers (CLO) platform, reports Paybefore (Banking Technology‘s sister publication).

What’s more, a number of former senior Linkable employees will join Collinson Group, which immediately will begin to offer CLOs in the US.

Work has started to enable the provision of CLOs and rewards in other geographic regions through a number of Collinson Group’s business lines including loyalty, benefits and insurance.

In the UK, Collinson Group already delivers card-linked rewards in the form of payment-linked loyalty currency to companies including British Airways, Avios and Virgin Atlantic and their frequent flyer programme members.

60% of consumers want to be able to earn loyalty currency both online and in-store, according to consumer research conducted by Collinson Group. Card-linking can play an important role in meeting this demand in-store, seamlessly and effectively, the company says.

Card-linking has long-been a loyalty strategy for brands and banks and is the basis for the CardLinx Association, which was formed in 2013. The association recently added new members and in January announced the release of an open source card-linking software suite developed by Microsoft, one of its founding members. Microsoft made the codebase for its Earn card-linking platform free and publicly available under the MIT Licence so that other companies can build on the code and expand the availability of card-linking.