UK challenger bank Atom has partnered with user-generated content platform Reevoo to improve customer engagement and offer better purchase decisions.

Using Reevoo’s platform, Atom says it collects reviews for its fixed saver account and mortgage products. These reviews are then displayed on Atom’s website, and have been included in various customer communications including newsletters and social media.

The bank uses the myReevoo portal to access customer reviews and gather customer data and insights. It also uses Reevoo’s Fast Response tool to identify and respond to negative reviews and customer queries.

Atom says these various services have gained some “encouraging results” – including 96% of those surveyed say they would recommend Atom; and a 9.1/10 score for its fixed saver account.

Michael Sherwood, head of customer experience at Atom, says: “We use Reevoo’s platform and feedback capabilities to ask specific questions about the experiences we provide, that in turn, generates insight that ensures the things that matter to customers are fully understood.”

Jonathan Callcut, CEO at Reevoo, adds: “It’s encouraging to see a new brand of banks emerge, one that is challenging the industry to pay closer attention to their customers.”

Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005. It is used in more than 60 countries and in 30 different languages.

Earlier this month, Atom Bank formed another kind of partnership when it was granted permission to offer retail deposits in Germany via a deal with Deposit Solutions.

Atom says customers in the country will get access to a range of fixed term products and so it will be able to “gather deposit funding from Europe’s largest savings market onto its balance sheet, without having to set up additional retail infrastructure in Germany”.