02 July 2010 Company Announcements

 

Caplin Launches User Experience Design Service

Caplin Systems has introduced a User Experience (UX) Design Service to complement its existing single-dealer platform framework software and service offerings.

"Getting the UX right can make a single-dealer platform indispensable, create competitive differentiation and maximise ROI," said Duncan Brown, head of the UX design team at Caplin. "Implementing a single-dealer platform creates a way to win and retain business. It must deliver the products and pricing that users want. But for them to use an SDP and keep coming back they also demand ease-of-use and a workflow that matches and accelerates their own process, delivered through an intuitive, easily navigable interface."

The company says that several of its investment bank clients have already been working with its UX design team.