Gemalto has launched an in-branch EMV instant issuance card system for US banks, designed to streamline and accelerate EMV migration there. It allows banks to immediately issue and activate initial and replacement cards at the physical bank branch, rather than sending personalised cards in the post.

The Dexxis EMV system performs smart card chip encoding in addition to magstripe encoding and plastic printing or embossing. It can run directly from the bank's servers and is also offered as a managed service, easing the transition to EMV for US customers.