behavioural analyticsRSS

Behavioural black magic

Michael James, Altus

In 1957 the US market researcher James Vicary, claimed he could get moviegoers to “drink Coca-Cola” and “eat popcorn” by flashing messages onscreen for such a short time that viewers were unaware they had seen them. The term “subliminal advertising” was coined to describe this unnerving practice and it was subsequently banned in many countries.

Artemis implements behavioural analytics software for compliance, Sybenetix Compass

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Artemis, a UK-based fund manager with £22.6 billon assets under management, is implementing new behavioural analytics software for compliance. The solution – called Compass – is provided by specialist vendor Sybenetix. It will support the market abuse surveillance functionality, case management and conduct management, end-to-end. This is a multi-year deal and is an extension on […]

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