CXRSS

Efigence designs interface for Emirates NBD’s new digital banking platform

Emirates NBD

Emirates NBD has launched a new digital banking platform with interface design developed by Efigence Group, a Poland-based customer experience (CX) specialist. Efigence, through its Artegence business, worked on “enhanced information architecture, re-designing user experience with a new graphical user interface (GUI) and supporting the implementation of front-end technology”.

Getting to experience thinking

Richard Dalton, Capital One

“We’ve got a great idea we think you’re going to love.” Despite its manifest flaws, this is the approach that has long dominated the development of new products and services. While introducing products that people love is an exemplary goal, real omniscience has proven to be distressingly rare.

@banking
techno