Persado unveils Persado One; lands $30m credit facility from Silicon Valley Bank


Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion.

Bridg raises $11m from Morpheus Ventures, March Capital, Visa and NextEquity


Bridg, which claims to be the first marketing software company to leverage point-of-sale data to drive “precision-marketing campaigns” for restaurant and retail brands, has secured $11 million in Series B funding.

Marketing banking products with API: now a reality

Banking API is now a reality Image source: Serpstat

Promoting financial products is a very challenging task. Konstantin Rabin, head of marketing at Kontomatik, suggests how a bank can improve its marketing efforts by leveraging API technologies. A financial services marketer needs to at least combine the benefits of the offer with a sense of security. Needless to say, the larger the offered benefits are, […]

White paper: How do you influence fintech buyers?

Whitepaper front page

Too many vendors are marketing “blind”. What’s missing is quantitative data on how decision makers at financial institutions identify and select technology vendors. Understanding buyers’ influences is critical in helping develop marketing and communications programmes that ultimately help vendors to sell. B2B technology PR consultancy CCgroup partnered with MRops to interview senior decision makers from […]