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McDonald’s taps Capgemini for digital push; Burger King unveils Whoppercoin in Russia

McDonald's

Capgemini has signed a multiyear IT strategic provider agreement with McDonald’s to help the fast food giant use technology to improve the customer experience. Meanwhile, Burger King has launched a blockchain-based loyalty programme in Russia.

Introducing the internet of McThings

McDonald’s

McDonald’s has made its first step towards the internet of things (IoT) with the introduction of a mobile ordering app as a means of streamlining the in-store customer experience. Banking Technology‘s sister publication telecoms.com reports that using apps to deliver services in this segment is hardly a new idea, though experiences to date have been […]

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