Ukash to Debut Cash Withdrawal Service (April 2, 2013)
London-based prepaid voucher provider Ukash is rolling out a new service that will enable customers to turn their vouchers back into cash. Set to debut later this month, the Cash Withdrawals service lets users turn their game winnings or Ukash transaction change into cash at more than 24,000 PayPoint-enabled retailers throughout the U.K.
Previously, Ukash winnings and leftover funds were returned to the customer in the form of a new voucher that could be used on its own or combined with other vouchers. Adding the ability to turn vouchers back to cash is the next step in the company’s “mission to give consumers the utmost flexibility with their Ukash,” said David Hunter, CEO, Ukash. Hunter noted that the Cash Withdrawal service also is useful for customers who want to return goods they purchased online using Ukash, who will now be able to turn the refund back into cash.
For PayPoint, partnering with Ukash on the new service will lead to more customer visits to the company’s retail partner locations. “Ukash has proved very popular with our customers and as a footfall generator for our retail partners,” said Andrew Goddard, retail director, PayPoint. Established in 2001, Ukash enables customers to purchase vouchers containing unique 19-digit codes at brick-and-mortar retailers, which can then be used to make online purchases without a credit or debit card. The company has grown its network to more than 460,000 physical points of purchase in more than 50 countries. Ukash is a 2013 Paybefore Awards Europe winner for Most Innovative Programme.