Condolences: Timothy Birk, Performance Benefits Inc. (May 2013)
The prepaid and emerging payments industry recently lost a highly respected 30-year veteran. Timothy Birk, CEO at Performance Benefits Inc., died in a car accident on April 14, 2013. Birk, 56, is survived by his wife, Sheri, her children, Brandt and Aidan, and his children, Luke, Olivia and Thomas with his first wife, LaDon.
Birk joined Performance Benefits in 2008 to expand on the vision of the company’s founder. He was responsible for the strategy and development behind the ReadyFUND$ payroll card. Previously, he held positions at FSV Payment Systems, Springbok Services, International Check Services Inc. and Deluxe Payment Protection Systems.
“Tim Birk brought vision and positive thinking to Performance Benefits Inc. He was forward thinking, a straight shooter and dedicated to our company,” said Lonnie Hasty, chief financial officer and long-time colleague of Birk. Hasty has been appointed interim CEO.