People on the Move: Michael Bergman, Peter Johnsmeyer and Karen Yetter, Mercator Advisory Group (October 2013)
Mercator Advisory Group recently announced several additions to the company. Michael Bergman and Peter Johnsmeyer have been hired as business development leaders. Bergman is responsible for Mercator’s relationships with clients and prospects on the West Coast, in the Asia-Pacific region and in Australia and New Zealand. His background includes management and marketing experience in retail and financial/insurance services, and more than 15 years in high-tech product and services sales.
Johnsmeyer is responsible for relationships with clients and prospects in the Northeast U.S. and in the U.K. He has more than 30 years of experience managing and selling informational, subscription-based products. Most recently, he was global director/business development for ath Power Consulting, a provider of customer experience solutions for the financial services industry.
Karen Yetter has been named director of communications and segmentation. She is responsible for driving, managing and maintaining Mercator’s communications efforts, with particular emphasis on e-communications and mobile channels. Yetter previously served as vice president of customer experience for Aberdeen Group, where she oversaw marketing operations, creative services, program management and customer services.
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