S&P Capital IQ launches Salesforce app
Financial data and analytics specialist S&P Capital IQ has launched a new app on the Salesforce AppExchange designed to enable sales, marketing and other professionals to rapidly identify, research and vet potential new business clients and partners.
By offering easy access to company information from S&P Capital IQ’s databases of more than two million public and private companies, right from within the user’s Salesforce workflow, the new S&P Capital IQ app allows users to gain sales intelligence, search for leads and know their customers better. KeyBank N.A. and Mizuho Bank are among the early adopters of the new app.
Through the new S&P Capital IQ app, Salesforce users can access global company profiles, including business descriptions; number of employees; names of competitors, subsidiaries and direct investments; background on key executives and board members; company financial data; key development information such as company announcements and transactions and more. In addition, subscribers can search by keywords, company names, executive names and titles, or by setting parameters for geography, industry, revenue or other categories of interest. From the results obtained, users can then select which companies and people to add as accounts and contacts to Salesforce.
“We are particularly excited about this opportunity with Salesforce because our two organisations share so many similar objectives aimed at assisting client decision making, deepening customer relationships, and identifying new business leads and opportunities,” said Imogen Dillon Hatcher, president, S&P Capital IQ. “Now, by using S&P Capital IQ’s app, Salesforce users throughout the world will have immediate access to our robust and in-depth information on literally millions of public and private companies — information that will give them an edge over their competitors in a very big way.”