Cachet Financial Solutions Beefs Up Its Select Mobile Money Platform (Oct. 27, 2015)
Cachet Financial Solutions, a Minneapolis-based mobile money technology provider, has launched enhancements to its Select Mobile Money prepaid platform with features addressing security and cardholder engagement.
Enhancements to Select Mobile Money, which first launched in 2013, include improved security with a fingerprint scanner feature for Apple and Samsung devices; predictive analytics with integrated in-app messaging, which enables use of general or custom predictions and targeted in-app marketing campaigns based on user behavior; a national coupon network providing incentives for cardholders to use the app every day; new user interface for easy navigation and support for banner advertising and in-app push notifications, multi-user login and the ability to view card balances without logging into the app; and support for Spanish-speaking users as wells as other languages upon request.
“Deepening cardholder relationships with our Select Mobile Money prepaid mobile platform is the key to building sticker relationships and extending the life and overall value of the prepaid card,” said Cachet President and CEO Jeffrey Mack. The enhancements were announced this week by Mack and Brett Walker, senior vice president of emerging markets, during the Money20/20 conference in Las Vegas.
Cachet was the technology provider for the NFCU Visa Buxx App, which won Best in Category in the Pay Awards Judges’ Choice category last year.