New Visa Service Bolsters Marketing for Smaller Issuers (Oct. 21, 2015)
Visa Inc. is giving small and midsize credit and debit card issuers a new tool to optimize their marketing efforts. The Visa Integrated Marketing Solutions (VIMS) platform helps issuers develop and execute marketing services, including new customer acquisition and cardholder retention. VIMS users have access to data based on more than 100 billion transactions that flow through Visa’s network each year, which can be used to assist in decisions including campaign design and strategy, identifying prospective customers, creative design, campaign execution and reporting. Future services, which will be added in 2016, include expanded digital, social media and multilingual marketing capabilities. VIMS is offered through Visa Performance Solutions, the network’s advisory service, and assisted with its first campaign last month.