Alipay Buzz Continues with Starbucks Deal
Alipay is zipping along in terms of its international expansion. With its latest partnership, the world’s largest online and mobile payment platform operated by Ant Financial Services Group, is now available for Mainland Chinese tourists at all 242 Starbucks branches across Malaysia.
Chinese tourists can find the nearest Starbucks through the in-app Discovery platform, and pay for their drinks in RMB via Alipay. Alipay and Starbucks Malaysia are also launching a marketing campaign to celebrate the partnership.
Starting from Aug. 18 through Oct. 31, a Chinese tourist using Alipay in Starbucks will receive 10 percent off with cap at RMB 5 yuan and free drink size upgrade at the same time once every week. The customer will also receive a 10 percent-off e-voucher for future use upon completion of the first transaction. Alipay and Starbucks Malaysia fund the campaign jointly.
“Starbucks is one of the most visited merchants by Chinese tourists in many countries. Through Alipay’s Discovery platform, we are leading our users to the nearest Starbucks wherever they are in Malaysia. Getting a cup of familiar coffee with a familiar payment method at a random street corner in Malaysia, will make one’s journey as relaxed as at home,” says Dayong Zhang, general manager of Alipay Southeast Asia.
Merchants in Malaysia began to accept Alipay in April 2017 and it’s now available in more than 5,000 merchant locations, including more than 2,100 7-Eleven stores.