Standard Chartered gets personalised for investment ideas in Asia
This time it’s personal. Standard Chartered has launched a digital wealth management tool that can customise investment ideas in a lively and rapid manner.
Called Personalised Investment Ideas (PII), the idea is to help “priority banking” clients respond faster to market opportunities with automated investment ideas based on considerations such as their risk profile and the bank’s market views. It is now live in Singapore and the bank says it plans to introduce it in other Asian markets. No details or timelines about such intentions yet.
Karen Fawcett, CEO of retail banking and group head of brand and marketing, Standard Chartered, says: “Our clients want banking to be easy, just a few clicks on their smartphones. But for bigger decisions, like investing large sums of money, they often want to speak to an expert as well.”
Available on the relationship manager’s (RM) tablet-based sales-and-service device, PII combines algorithms and analytics with the bank’s “market expertise” to generate and prioritise investment ideas for funds and bonds.
Standard Chartered says following a conversation with their RM, a client is emailed a report with suggestions for buy/sell/hold, backed by rationale. The RM will also advise clients on the suitability of a product based on their needs and objectives and help them to act on their chosen idea.