Digital performance firm Dynatrace acquires Qumram
Digital performance management company Dynatrace has acquired Qumram, a digital interaction audit solutions provider, for an undisclosed amount.
With the addition of Qumram’s technology and intellectual property, Dynatrace says it will provide the ability to visually replay a user session within its existing platform. Qumram’s product will be re-engineered and will form part of an expanded digital experience analytics offering that will be announced early next year.
Dynatrace CEO, John Van Siclen, says via the deal it will offer “advanced behavioural analytics that will combine session replay with our unique artificial intelligence (AI) analytics capabilities”.
Dynatrace also plans to double Qumram’s existing engineering team in Barcelona in the coming year.
In a recent and separate development, Dynatrace is working with Rabobank “to monitor the real-time experience of every customer and user for all services” at the bank.
The project, says Dynatrace, “supports Rabobank’s vision to centralise and optimise company-wide application performance monitoring to future-proof customer experience”.