Tango Card rewarded with $35m funding
Digital Rewards-as-a-Service (RaaS) platform Tango Card may be doing a little dance today. That’s because the Seattle-based company just closed a $35 million round of funding, bringing its total funding to $54.8 million, reports Julie Muhn at Finovate.
The growth equity investment comes from FTV Capital. Tango Card plans to use the funding to grow its Reward Delivery Platform and RaaS API, scale its Rewards Genius dashboard, offer new integrations, expand internationally, and boost hiring at its Seattle headquarters.
David Leeds, CEO and founder of Tango Card, says: “In the past, incentive programs were highly manual and the results were difficult to track. Tango Card delivers an enterprise-friendly solution that is easy to integrate, customisable, and expansive in its catalogue of rewards and incentive offerings.”
Founded in 2009, Tango Card helps companies recognise and reward employees, engage with existing customers, and motivate potential customers.
Its RaaS is comprised of multiple elements, including customer creation, account creation, funding, catalogue support, ordering, and reporting. With these methods, customers can integrate a rewards programme into their app to incentivise consumer and employee behaviour.
As a part of the transaction, FTV’s Chris Winship and Robert Anderson will join Tango Card’s board of directors.