Alpha Fintech teams with Trustly for new payment options
European online payments innovator Trustly is celebrating its tenth birthday by partnering with Alpha Fintech, reports David Penn at Finovate. The deal will make Trustly’s payment solutions available to international banks, MSPs, and merchants using Alpha Fintech’s AlphaHub platform.
“Trustly wants to make account-to-account payments simple and secure for merchants and their customers,” Trustly’s director of partner sales, Adam D. Bowman, says. “Partnering with Alpha Fintech supports this strategy thanks to Alpha Fintech’s one simple API, through which merchants can now access Trustly’s payment functionality. Alpha Fintech’s significant international reach will also enable Trustly to reach new merchants.”
The new partnership means that when customers choose Trustly during the checkout process, and indicate their preferred country, they will be shown a list of local banks partnered with Trustly that are able to offer real-time bank transfers. Customers choose their bank, log into their online banking platform, enter the amount of the payment, and confirm.
Chief product officer at Alpha Fintech Rónán Gallagher adds: “As more customers turn to bank-based payment methods, through the AlphaHub merchants will be able to offer this key payment method in markets as diverse as Australia, Singapore, and now 29 countries in Europe via a single integration providing a consistent user experience.”
Founded in 2008 and headquartered in Stockholm, Sweden, Trustly facilitates online payments for consumers in 29 European countries. Surpassing €10 billion in total processed volume last year, as well as launching its Direct Debit and Pay N Play products, Trustly was acquired by Nordic Capital this spring.
Trustly partnered with German open payment platform optile in March, the same month the company furthered its expansion plans in Germany by earning TUV-certified status for legal data protection and IT security for its online banking e-payments method. Trustly began the year forging an agreement with Latvian national airline airBaltic that will enable customers to buy tickets directly from their bank accounts.