MyFirmsApp on best behaviour with messaging app
UK-based MyFirmsApp wants to make life exciting for bookkeepers and accountants with the launch of its behaviour-led messaging.
It has unleashed new functionality for its Automated Client Engagement (ACE) 24/7, which plays to the “growing number of clients that prefer their accountant to contact them on their smartphones”.
To back this claim up, MyFirmsApp cites Deloitte’s latest Mobile Consumer Survey, which reveals that 85% of respondents or 41 million people in the UK now own or have access to a smartphone.
The new behaviour-led messaging builds on the existing capabilities that already exist within its OneApp platform.
Mike Page, head of product management, MyFirmsApp, says accountants can connect in a way that “suits their clients and ensures that messages are displayed within the dedicated home screen on the client’s smartphone”.
He adds: “These types of message will generate a 90%+ open rate and by comparison, an email will only generate a 4% open rate, if you are lucky.”
The functionality includes pre-crafted messages that have been produced by in-house marketeers.
How does it work? If a client has used one of the calculators or has filed a receipt, the app automatically sends out a notification to the user’s phone, offering further support and details of how to get in touch directly with the accountant.
The accountant can tailor the content of the messages and switch off any notifications that they do not want clients to receive. The initial version will work with the inbuilt receipt manager so that the accountant is alerted when clients photograph a receipt, input the data and save and export it.
MyFirmsApp is based in Darlington and was founded in 2013. The company says it has developed over 1,000 apps for accountants and bookkeepers that are available in 11 countries and are used by over a quarter of a million businesses daily to manage their finances.