Roostify powers TD Bank’s digital mortgages
“By leveraging Roostify for TD’s Digital Mortgage, we’re able to provide borrowers with online capabilities in addition to face-to-face guidance and support. This is the game changer for today’s buyers – digital when they want to handle it on their own, and human when they need the help,” says Rick Bechtel, head of mortgage banking at TD Bank.
Through the partnership, TD Bank is leveraging Roostify’s DecisionBuilder lead tool to allow customers to explore which loan products they qualify for and shop for the one the suits their needs.
After finding a suitable loan option, they can apply for the loan in minutes. The entire process – from application to the closing of the loan – is completely digital.
To amplify the human element and further personalise the borrowing experience, TD Bank is using Roostify’s bi-directional integration with its CRM application.
The movement of data helps TD Bank’s loan officers better manage their leads and process applications to close, spending more time connecting with borrowers.
Last month, Roostify partnered with Ellie Mae to launch a bi-directional integration with the mortgage firm, enabling the passage of information between the two platforms.