Morgan Stanley says yes to Yext for finance advice
Morgan Stanley has been caught Yext-ing at work as it will use the latter’s platform to create and manage financial advisors’ business pages and presence across maps, apps, search engines and voice assistants.
According to digital knowledge management (DKM) platform Yext, this will help the bank’s staff enhance prospecting success.
“Artificial intelligence (AI) powered services have transformed the way people search for financial services, making it vital for financial advisors to provide direct answers everywhere consumers are looking,” says Howard Lerman, founder and CEO of Yext.
“A sophisticated digital presence is an absolutely critical component of a potential clients’ shopping process,” adds Naureen Hassan, chief digital officer for Morgan Stanley Wealth Management.
Yext says its AI-ready data structure will enable Morgan Stanley to create and relate information about its network of individual financial advisors, advisory teams, and branches.
The Yext Knowledge Engine will power over 15,000 advisor websites, integrating with CRM and event management, and helping conversational AI via voice assistants and chatbots to provide answers about the bank’s financial advisors.
This engine is not limited to fintech of course. Yext says brands like Taco Bell, Rite Aid, and Steward Health Care use it to manage their digital knowledge.