Glacier Bancorp coolly deploys Roostify’s digital mortgage solution
Technology from Roostify is powering the new digital mortgage solution launched by Glacier Bancorp, a regional bank holding company with nearly $12 billion in total assets, reports David Penn at Finovate.
The new solution was unveiled in less than 60 days. The bank, which provides commercial banking services to 100+ communities in Montana, Idaho, Colorado, Utah, Washington, Wyoming, and Arizona, reported that it has already experienced a “significant increase in online applications” since deployment, according to Glacier Bancorp SVP and corporate real estate manager, Paul Peterson.
“When looking at digital mortgage solutions, we wanted a partner that could accommodate our unique needs and provide us with a superior experience for our customers,” Peterson says. The solution features a digital application for borrowers, and all consumer-facing functionality of the solution – including the application – are ADA-compliant (Americans with Disabilities Act).
Glacier will also leverage Roostify Adapt – unveiled last summer – to enable it to provide the solution under its multiple brands.
The partnership with Glacier Bancorp is the latest win for the San Francisco-based mortgagetech. Back in November, the company announced that TD Bank would use its DecisionBuilder lead tool to help TD Bank customers shop for loan products. Also that month, Roostify added Courtney Keating Chakarum as its new chief marketing officer.
In October, Roostify partnered with Ellie Mae in a bi-directional integration that will make it easier for lenders to use both platforms together. The company launched its customisation tool in August, and teamed up with Oklahoma-based BOK Financial in May.
Founded in 2014, Roostify has raised $33 million in funding, and includes Cota Capital and USAA among its investors. Rajesh Bhat is CEO and co-founder.