Tcell introduces mobile payments TezSum in Tajikistan
Wallet Factory and telecom operator Tcell have launched TezSum, a mobile financial service in Tajikistan.
TezSum is a mobile app with e-wallet. In the app, users can pay for goods and services, and transfer money. The service is available to any mobile subscriber in Tajikistan.
TezSum service is a joint project of three companies. The software was developed by Wallet Factory, mobile network and technology provided by Tcell and licensing provided by The First Microfinance Bank.
The companies say they implemented the project in three months. The project consists of three parts: TezSum mobile app, client analytics platform and MFS Business Management System. Wallet Factory acted as a partner in product development and service promotion.
TezSum app offers four services to the users: mobile top-up, paying utility and other bills, purchasing via QR code, card to card money transfers.
Payment for goods and services is made with e-wallet balance or Korti Milli card. The wallet balance can be replenished in three ways: transfer money from Tcell mobile account, in cash via payment terminals or using Korti Milli card.
Withdrawal from the wallet is made to Korti Milli card. The First Microfinance Bank provided an integration of Korti Milli cards. The app is available for download in the App Store and via Google Play.
Client analytics platform allows to analyse user behaviour in the app and manage communication with the customers. Analytical data will improve customer interaction. The MFS Business Management System is a tool for managing financial indicators of a project used in mobile commerce.
According to Mikhail Miroshnichenko, CEO of Wallet Factory: “13% of Tajikistan population buy or pay bills online. The adoption of mobile financial services will grow. In three years-time we expect 500,000 people to use TezSum service.”
Tcell is the fourth telecom operator that introduced mobile financial services with Wallet Factory. Wallet Factory launched MFS with Vodafone, Beeline (VEON group) and NUR Telecom.