Google joins with Salesforce to mix online, offline customer analytics

Google’s enterprise momentum is building, as Google and Salesforce have combined online and offline analytics, reports Enterprise Cloud News (Banking Technology‘s sister publication). Google also becomes a preferred Salesforce infrastructure partner – but not the preferred infrastructure partner, a Salesforce executive noted carefully. The analytics collaboration will allow enterprises to aggregate analytics for both online […]

Salesforce doubling down on AI

A little over a year ago, Salesforce introduced Einstein, making a huge bet that artificial intelligence (AI)  would play a major role in the future of information technology. Now, the CRM giant is doubling down on that bet, reports Enterprise Cloud News (Banking Technology’s sister publication). At the start of its annual Dreamforce conference in […]

Salesforce launches CRM/IoT starter kit

Salesforce is stepping up its internet of things (IoT) game, launching a low-code service to help enterprises get started using IoT to improve customer relationships.

Use the Salesforce Luke… for your retail banking

Salesforce has unleashed “Financial Services Cloud for Retail Banking”, a new application that lets bank employees have a “complete view” of their customers and work collaboratively. New features in the application comprise a retail banking data model and console. This includes all customer data – such as bank accounts and personal identification documents – which […]